Press Releases
Contact:
Anna Radev, Crohn’s & Colitis Foundation of America
646-943-7430 (o)
646-717-6212 (m)
aradev@ccfa.org
PEARL JAM’S MIKE MCCREADY & 1,200 OTHERS TO RUN FOR CROHN’S AND COLITIS CURES IN FIRST EVER VEGAS NIGHTTIME RACE
McCready, Teammates, and American Idol Contestant Casey Abrams Supporting Crohn’s & Colitis Foundation’s Mission to Find Cures for Painful, Incurable Diseases that Affect 1.4 Million Americans
Less than 1% of the population has ever run a half marathon – no small feat – particularly for those who suffer from Inflammatory Bowel Diseases (IBD). More than 1,200 Team Challenge participants, many of whom have Crohn’s Disease or ulcerative colitis, will be running the Vegas Rock ‘n’ Roll ½ marathon on Sunday, December 4th. This can’t miss sporting event is packed with great running, health and human interest stories.
WHO: Mike McCready & wife Ashley O’Connor, American Idol former contestant Casey Abrams, mom, and an array of Team Challenge participants with remarkable human interest stories
McCready, who suffers from Crohn’s Disease, is not the only performer coming out in support of the cause. Aspiring musician and former American Idol contestant Casey Abrams, who suffers from ulcerative colitis, is making a stand in Las Vegas on behalf of IBD patients as well. Casey will perform at the pre-race concert and later cheer on his mom, a Team Challenge participant.
WHAT:
Zappos.com Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon
WHEN:
Press Conference: Friday, December 2nd @ 12:30pm
Team Challenge Kick Off Event: Saturday, December 3rd @ 6:00pm
Red Carpet Media Availability: Sunday, December 4th @ 4:45pm
WHERE:
Sands Expo & Convention Center, Hall A
North Convention Center, South Pacific Ballroom, Mandalay Bay
Hospitality Tent, Mandalay Bay Parking Lot
WHY:
To build public awareness and raise funds for research and cures.
The Crohn’s & Colitis Foundation of America (CCFA) is the official charity of the 2011 Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon. The awareness and funds raised will benefit research into better treatments and ultimately cures for Crohn’s disease and ulcerative colitis, collectively known IBD. CCFA’s mission is to cure Crohn's and ulcerative colitis, and to improve the quality of life of children and adults afflicted with these diseases. For more information, visit www.ccfa.org.
STORY ANGLES
• Mike McCready and wife Ashley to run with CCFA’s Team Challenge for IBD cures
• Casey Abrams to perform at the pre-race concert on behalf of CCFA’s IBD Icons campaign
• Casey’s mom to race with CCFA’s Team Challenge Los Angeles team
• Many extraordinary personal stories of participants who’ve experienced adversity and victory
• December 1-7, 2011 is Crohn’s & Colitis Awareness Week
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